Sam Gellaitry Dives into Serene Soundscapes with "Start Up A Rumour"

Seeing Music In Color

The New Vanguard: With "Start Up a Rumour," Sam Gellaitry Leads the Charge

Scottish producer, DJ, and songwriter Sam Gellaitry isn't just making electronic music; he's building his own vibrant sonic universe, one that bends genres and blurs boundaries with audacious precision. While his sound pulls from the infectious energy of house, the glossy sheen of electropop, and the nostalgic hum of synth-pop, you could honestly just call it what it is: brilliant pop music with a gritty, experimental heart.

Gellaitry first burst onto the scene as a teen prodigy. His 2015 EP, Short Stories, was a confident opening statement, but it was his early work on SoundCloud—a wild playground of experimental, trap-inspired beats—that truly captured the attention of a cult following. What makes his creative process so unique is that he has synesthesia, experiencing sound in terms of color. It's a "wild" quirk that feels less like a factoid and more like the very blueprint of his artistry.

Having already tasted viral success with "Assumptions" from his 2021 project, EP IV, Gellaitry is a proven force. The track shot to over half a million daily streams, serving as a testament to the gritty authenticity that earned him a loyal following. He didn't just cross over; he brought the underground with him.

Now, Gellaitry is ready to shake things up even further with his latest single, "Start Up A Rumour." The accompanying visual, shot by Dan Franco, perfectly matches the track's serene and introspective tone, inviting listeners into a woozy, immersive soundscape. This new single is another testament to an artist who operates entirely on his own creative wavelength, proving that uncompromised artistry and pure passion are still the most powerful forces in the game.

Follow Sam Gellaitry on ID @samgellaitry