Hannah Jadagu Delivers a Lo-fi Dreamscape with "Doing Now" Video

Going For The W

Hannah Jadagu: The Distance Between Then and Now

Hannah Jadagu, the artist whose journey began with an iPhone 7 and a knack for lo-fi pop, is set to solidify her place in the indie world with her highly anticipated second album, Describe. With a sound that has evolved from intimate bedroom recordings to lush, expansive soundscapes, Jadagu is an artist who continues to push the boundaries of her own creative process.

Her rise to prominence has been nothing short of a modern indie success story. Hailing from Mesquite, Texas, and now based in New York City, Jadagu first caught the attention of Sub Pop Records with her resourceful, DIY approach to music. Her debut EP, What Is Going On?, was a testament to her unique vision, recorded entirely on her iPhone and earning her critical acclaim from tastemakers like NPR. This was followed by her debut LP, Aperture, in 2023, which further showcased her songwriting prowess and ability to blend folk and psychedelia with her signature indie sound.

Now, with Describe, Jadagu is exploring new territories ncorporating analog synthesizers and drum machines into her work. This shift is evident in the pre-release single "My Love," a track that showcases her move towards a more R&B and electro-pop sound. It’s a song about the emotional weight of a long-distance relationship, a theme that runs throughout the album, as Jadagu grapples with the sacrifice of time and connection that comes with a demanding career.

The latest single, "Doing Now," (above) is another buoyant pop song that further teases the new direction of Describe. The album itself is a meditation on the concept of distance—not just physical, but also emotional. Jadagu's lyrics are as specific and heartfelt as ever, exploring the tension between wanting connection and craving space.

Describe is slated for release on Friday, October 24th, through Sub Pop, and it's clear that this album will be a significant step forward for the artist. From her humble beginnings recording on an iPhone to working with new collaborators and a more expansive sonic palette, Hannah Jadagu is an artist who is continuously evolving. Her music is a light in the dark, and Describe promises to be a powerful and introspective look into her world.

Follow Hannah Jadagu on IG at @hangrammm