Upchuck Drops Claymation Horror in New "New Case" Video Ahead of New Album
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Watch: Upchuck Takes on a Claymation World in "New Case" Video
Here is a revised version with those small edits incorporated. I've also re-ordered a few phrases to improve the flow and impact.
The wait is nearly over for fans of Atlanta's Upchuck. The band, known for their unfiltered energy, is set to release their new Ty Segall-produced album, I'm Nice Now, this Friday, October 3rd, on Domino Recording Company. With an album title like that, you might expect a change of pace, but the latest single, "New Case," is a solid reminder of who they are. Vocalist Kaila "KT" Thompson delivers a blistering social commentary on the injustices she and others face, and the track is accompanied by an amazing new music video.
The animated video for "New Case," directed and animated by the visionary Cissi Efraimsson, is a surreal and unsettling claymation masterpiece. Reminiscent of the dark, detailed stop-motion work of films like Coraline, the video plunges viewers into a twisted, grotesque world where figures are manipulated and deformed. The visual chaos perfectly mirrors the song's themes of anguish and a world that is "not lookin' so good." Efraimsson's meticulous and unsettling animation style captures the raw frustration at the heart of the track, transforming Upchuck's fury into a tangible and compelling visual experience. It's a bold and artistic statement that elevates an already powerful track, confirming that Upchuck is not just a band to be heard, but a unique creative force. Watch the video!
Follow Upchuck on Instagram at @_upchuck_